Welcome from the founder
In 2009 I spent a year as Creative Director of the major UK charity, Comic Relief & helped raise £82m for good causes through Red Nose Day. In 2010 I spent one year as Director on the legacy of the FIFA World Cup, raising £400m from every Government in the world for 1GOAL: Education For All. I came home in September last year & read in the Evening Standard that in the same one year, shoppers had spent £870m shopping in Westfield, London, just one mile from my home. Blowing away everything that we had achieved in two of the largest campaigns in the cause world.
So, I wanted to create something that brought causes to the masses in a way that we all understand and engage with. At Comic Relief, we do it for only a few nights a year and at the World Cup it was around a major event that is only once every 4 years. Blue Dot’s aim is to bring volunteering and charitable giving to millions of people – on a daily basis.
Big names, great advertising and products inspire people, mainly to ‘buy’. It is a straightforward premise that the commercial world understands and trades off.. For millions of causes and charities this is not possible.
But when it does happen, such as by Comic Relief in the UK, 1GOAL around the World Cup or ‘America Gives Back’ and ‘Help For Haiti’, the results are stunning. Millions of normal consumers engage in the role they can play in society, either by supporting, donating or volunteering for causes.
Blue Dot brings that opportunity to all causes, 365 days a year. We provide the Blue Dots to record people’s good actions and the Offers that they can redeem with them. Every charity can publicise any of the Offers to motivate and engage more supporters.
We live in a world where we are offered rewards to complete levels in games, reward points for buying more cigarettes or alcohol and we even need a reward offered to give information about crimes. This is the world that Blue Dot has been created for.
This is today’s world.
I wish we didn’t have to create Blue Dots, but millions of people need your help.
“The amount people spend on diet books would pay for the food needed to save the lives of the 16,000 children who die of hunger. Every. Single. Day.”
“Educating the 67,000,000 children not in school would beat poverty. It costs about $16bn a year. Less than America spends on pet food or ice cream and 1% of what is spent on arms.”
We hope that many people will give more to charity, or offer more time, if it were easier to do so and they could be sure that their contribution was truly valued and recorded towards an enhanced reputation or even getting a new job or promotion. We are confident Blue Dot enables this to happen without compromising the essential altruism of their charitable act.
Thankfully, we are getting amazing support from the biggest names in charity, entertainment world, business, education and even politics.
Now we need your support…
Blue Dot founder and CEO